Information Magnets — Turn Helpful Tips into Lasting Brand Loyalty
Information magnets (or “Info Magnets”) transform direct-mail campaigns into evergreen advertising. By delivering handy, bite-sized content your customers use conversion tables, safety charts, recipes, motivational quotes, you name it you secure prime real-estate on their fridge and keep your brand in view day after day.
Why Info Magnets Work
High “keep” rate: Because they offer real utility, Info Magnets stay on the fridge far longer than ordinary flyers. Each glance reinforces your brand, driving recall and, ultimately, sales.
Repeat impressions: The more often people reference the magnet, the more often they remember who provided it.
Unlimited creativity: From CPR charts for medical clinics to keyboard shortcuts for IT consultants, the format adapts to any industry. Fresh content means customers add new magnets instead of replacing old ones expanding your share of fridge space and edging out competitors.
Easy direct-mail hero: Light, flat, and durable, they slip neatly into envelopes for cost-effective, nationwide campaigns.
Inspiration Across Industries
Profession / Business
Info-Magnet Idea
Benefit to Customer
Optometrist
Eye-chart reference
Quick vision checks at home
Butcher / Greengrocer
Kitchen conversions & meat-cut tips
No-stress cooking help
GP / Clinic
CPR or first-aid steps
Life-saving guidance in an emergency
Nutritionist
Top 10 dieting tips
Daily motivation for healthier choices
Personal Trainer
Motivational quote set
Consistent mindset boost
Restaurant
Mini menu & specials
Dining inspiration on demand
Electrician / Plumber
Energy or water-saving tips
Lower bills, greener living
IT Consultant
Keyboard shortcuts cheat-sheet
Faster everyday workflows
The possibilities are endless—any concise, useful info your audience values can become a magnetic billboard for your brand.
Be the brand that helps, not just advertises.
Send Information Magnets, and let your expertise stick around long after the mail is opened.
"For customise size and design, please get your quote today!!"
